Like most clothing stores, Abercrombie & Fitch is targeted to a very specific brand of customer. Up until today, I would have assumed Mike “The Situation” Sorrentino landed somewhere smack dab in the middle of that client wheelhouse, but apparently, the company itself doesn't think so. The retailer issued a press release today informing the media its executives have offered The Situation and his Jersey Shore roommates substantial sums of money to stop wearing their clothing.
I will be the first to admit that who wears a certain brand of clothing does influence what new customers might want to purchase it. For example, I will never buy anEd Hardy shirt because I've seen way too many drunk, mastadon-looking morons trying to needlessly start shit while sporting one. These things do add up, but if Abercrombie & Fitch executives honestly think they're losing customers because of Jersey Shore, they have no handle on who's actually wearing their clothes. Back in the day, A&F might have been a luxury retailer, but now the company sells overpriced, sexualized t-shirts emblazoned with phrases like “Who needs brains when you have these?” Classy.