Facebook's New Social Ads Turn Your Friends Into Marketers

"What does that mean? If you get a newsfeed from someone you haven't spoken to in years who "totally loved Dark Knight!" it's probably because Warner Bros. paid to have it broadcast to you.

Normally, information that you put on Facebook is sent to the people in your network who would find it the most valuable. But the algorithm that Facebook has implemented to determine your closest friends can easily be translated into a marketing tool, with Facebook charging advertisers to get your positive messages about their products sent to as many people as they would like.

Facebook's strategy is based upon the premise that people come to the site to see what their friends are doing and what they like. By having products presented as endorsements rather than commercial buys, they hope advertisers will reap a positive benefit."

Facebook is making fake Whuffie! Now you have to figure out what your friends are saying or if they are saying it at all. So being on facebook turns you into a sock puppet to sell corp crap!